CONTENT CURATION AND PAGE management
There’s no substitute for amazing original photography, but in many cases it’s simply too cost-prohibitive for every image you use to be original. This is where tasteful curation comes in. By smartly using some of the amazing content that already exists on the web, your feeds can be funny, timely and relevant without the expense of daily photo shoots.
I also moderate and edit comments, answer customer questions, and engage personally with your followers to ensure your pages never appear unattended. This active listening also includes specific news alerts and competition monitoring in order to stay on top of any issues that arise and need to be attended to.
paid SOCIAL advertising
It’s no secret that many social media channels have abandoned organic results altogether in favor of a pay-for-play model. That means your posts and content may have to be boosted to custom-targeted audiences based on locations and interests that best suit your needs. I am able to turn original content into effective paid advertising initiatives — from simple paid boosts to relatively complex custom audience building and A/B testing, including analyzing essential metrics to make your efforts work harder.
Digital media buying can get very sophisticated very fast, and in the instance that your paid advertising needs are beyond what I am comfortable with, I am happy to refer you to a more media-focused partner who can handle bigger, more complicated buys.
custom solutions
Whether you need it all, or just a piece, I am happy to work with you to figure out the best mix for your budget. Let’s talk about it.